Successful #flutwein campaign will be continued
Germany's most successful crowdfunding campaign
This made the campaign, which is supported by partners such as Seven.One AdFactory and Wall GmbH, the most successful crowdfunding campaign to date in the German-speaking region. From now on, interested parties can support the project again until December 10th 2021 and receive flood wines as a thank you from the remaining stocks.
„Reconstructing the Ahr Valley is a Marathon!“
“With the #flutwein label, we are making the flood disaster in the Ahr valley comprehensible nationwide and internationally and a permanent topic of conversation. We would like to thank all the supporters, helpers and industrial partners of the #flutwein initiative, ”says co-initiator Daniel Koller. In the long term, the team would like to expand its commitment with a documentary platform for the reconstruction of the Ahr wine region in order to start further projects for the Ahr valley. “Our sprint, which we did with #flutwein, was a complete success, but the rebuilding is a marathon. Our aim is to keep talking and to document the reconstruction, "emphasizes Ahr winemaker Peter Kriechel.
Mastering challenges with partners
The success of the initiative, which consists mainly of a team of volunteers and volunteer experts, repeatedly faced new challenges. This also applies to the question of logistics: thanks to the support of Bohnen Logistik GmbH, a subsidiary of Duisburger Hafen AG and Deutsche Post DHL, more than 200,000 bottles from 28 wineries on the Ahr were rescued in 400 box pallets and stored centrally in Duisburg to ensure centralized and smooth processing. Shipping of up to 5,000 packed parcels a day started on November 14th. The almost 60,000 flood wine packages from the first project phase should be on their way to the supporters by the end of November, so that delivery before Christmas is guaranteed.
Label #flutwein important for wine industry
The wine industry in the Ahr Valley hopes that the #flutwein initiative will make a key contribution to the challenges ahead, such as the development of new sales structures. It is to be expected that a significant part of the sales from the farm will decline in the next few years and that wine production will also fall by around 10 percent in the next four to five years due to the destroyed vineyards in the entire Ahr Valley. But the Ahr winegrowers, who together with around 560 hectares cultivate one of the smallest wine-growing regions in Germany, are optimistic: because the flagship of the Ahr Valley wines has always been quality.