Marketing

The marketing department, directed by Steffen Schindler, works with all other departments to develop general marketing concepts for the domestic and export markets and implements them with the respective on-site partners.
 

The German Wine Institute is currently active in 10 foreign markets. Priority target groups include the media, the trade and restaurateurs. All PR, advertising and promotional activities are jointly planned and implemented by this department and the respective on-site information bureaus. In addition, the department offers advice to all German wine estates, cooperatives and commercial wineries that seek to be, or already are, active in export markets. The wine institute also supports wine enterprises by sponsoring events and joint stands at trade fairs in foreign markets, including logistical support in transporting samples to event and trade fair venues.

At this time, domestic activities are concentrated in key media centers – Cologne, Hamburg and Berlin – and other locations are to follow. Target groups, in addition to those named above, are modern, upscale, food and wine enthusiasts who are to be reached with qualitatively high-class events. In addition, the department’s annual schedule includes nationwide trade fair participation and product presentations, such as the German Wine Weeks, the election of the German Wine Queen, as well as support for competitions and awards presentations for high wine quality.

Ulrike Lenhardt is the contact person for the Canadaian and Swiss markets. Inquiries related to the American  market are handled by Michael Schemmel. They are also responsible for activities in Berlin and Hamburg, respectively. Carola Keller is the contact person for matters related to Great Britain, Sweden, Denmark, Norway and Finland.  Manuela Liebchen oversees the markets in Belgian an the Netherlands. Franzgerd Miessner handles activities in Cologne as well as nationwide events.

Support staff – with an overview of all of the department’s activities and certain events in individual markets and domestic locations – includes Katharina Hirsch, Katja Heffner and Susanne John.

The department is suppported by the marketing and communication advisory board that analyzes markets and offers the wine institute advice on key markets and regions as well as uniform marketing concepts for the domestic and foreign markets.

Department director: Steffen Schindler +49 (0)6131/2829-44 SSCH@deutscheweine.de	Deputy director and project management: Ulrike Lenhardt +49 (0)6131/2829-68 UL@deutscheweine.de	Deputy director and project management: Franzgerd Mießner +49 (0)6131/2829-22 FM@deutscheweine.de

Project management: Carola Keller +49 (0)6131/2829-18 CKE@deutscheweine.de	Project management: Michael Schemmel +49 (0)6131/2829-32 MS@deutscheweine.de	Project management: Manuela Liebchen +49 (0)6131/2829-31 ML@deutscheweine.de

Assisted by: Katja Heffner +49 (0)6131/2829-56 KHE@deutscheweine.de	Assisted by: Katharina Hirsch +49 (0)6131/2829-26 KHI@deutscheweine.de	Assisted by: Susanne John +49 (0)6131/2829-24 SJ@deutscheweine.de

The 10 European and overseas information bureaus of the German Wine Institute  have independent websites on German wine:
BELGIEN Bureau D'Information Du Vin Allemand Rundvoortstraat 22 B-2520 Oelegem Tel.: 0032 / 3 / 685 39 40 Fax: 0032 /3 / 685 39 50 E-mail: primal@primal.be nternet:www.duitsewijn.be Internet: www.vinallemand.be Contact: Mr. Alain Jacobs	DÄNEMARK Det Tysk Vinkontor Hvidtfeldt og Gundersen Borrisvej 35 DK-2650 Hvidovre Tel.: 0045 / 36 / 49 22 88 Fax: 0045 / 36 / 49 22 89 E-mail: info@tyskvinkontor.dk Internet: www.tyskvinkontor.dk contact: Mrs. Karin Hvidtfeldt  Michael Gundersen
FINNLAND Saksan Viinitiedotus c/o Zaraband OY Eerikinkatu 8, 2.krs 00100  Helsinki Tel.: 00358 / 9 / 241 1410 Fax: 00358 / 9 / 440 477 E-mail: Monika.halen@zaraband.fi Internet:www.saksanviinitiedotus.fi Contact: Ms. Monika Halén	GROSSBRITANNIEN Wines of Germany 17 Exeter Street London WC2E 7DU Tel.: 0044 / 207 / 759 7405 Fax: 0044 / 207 / 759 7402 E-mail: winesofgermany@phippspr.co.uk Internet: www.winesofgermany.co.uk Contact: Mrs. Nicky Forrest
KANADA Wines of Germany Canada/ Vins d'Allemagne Canada Andros Communicatios 2 St. Clair Avenue East. Suit 1206 Toronto, Ontario M4T2T5 Tel: 001-416-637-2044 Fax: 001/416/637 6796 E-mail: ted@androscom.com www.germanwinecanada.org Contact: Mr. Ted Kalaboukis	NIEDERLANDE Informatiebureau voor Duitse wijn Verlengde Poolseweg 16 NL-4818 CL Breda Tel.: 0031 / 76 / 5244680 Fax: 0031 / 76 / 5245010 E-mail: info@duitsewijn.nl Internet: www.duitsewijn.nl Contact:  Mr. Alain Jacobs
NORWEGEN Tysk Vininformasjon c/o Vinoteca Gruppen AS Mr. Ken Engebretsen Vibes gate 24 0356 Oslo Tel. 0047  22 606600 Fax 0047/ 22 606601 info@tyskvin.no www.tyskvin.no  www.tyskvin.no Contact: Mr.Ken Engebretsen	SCHWEDEN German Wine Information Service c/o Springtime AB Mrs Karin Bringevall Holländergatan 13 S-10 365 Stockholm Tel. 0046  8  6113338 info@tyskaviner.nu www.tyskaviner.nu Contact:Mrs Karin Bringevall
SCHWEIZ Organize communications Switzerland GmbH Bächtholdstraße 5 CH-8044 Zürich Tel: 0041/(0)44-5200340 E-Mail: deutscheweine@organize-ch.ch www.deutscheweine.de/ch    Contact: Mrs: Nadja Öhrlein	USA Wines of Germany 950 Third Ave 7th Floor, New York, NY 10022 Tel.: 001 / 212 / 9947523 Fax: 001 / 212 / 9947598 E-mail: info@germanwineusa.com Internet:www.germanwineusa.com/ Contact: Mr. Bruce Schneider, Mrs. Atalanta Rafferty