Deutsches Weininstitut Bannergrafik


Communication plays a key role in the work of the wine institute and is to be further developed in coming years. This includes external as well as internal communication with the wine institute’s committees and the wine industry as a whole.

Online Communication

Department Director
Frank R. Schulz
+49 (0)6131/2829-19

Christiane Leonhardt
+49 (0)6131/2829-37

Andreas Kaul
+49 (0)6131/2829-59

Press Section

Head of Section
Ernst Büscher
 +49 (0)6131/2829-29
Nicole Stierstorfer
+49 (0)6131-2829-21

Advertising and Market Research Section

Eberhard Abele

Head of Section
Eberhard Abele
+49 (0) 6131/-2829-28

Jutta Stollwerk
+49 (0) 6131/-2829-23

Sabine Stock
+49 (0) 6131/-2829-42

The 10 European and overseas information bureaus of the
German Wine Institute  have independent websites on German wine:

Bureau D'Information Du Vin Allemand
Rundvoortstraat 22
B-2520 Oelegem
Tel.: 0032 / 3 / 685 39 40
Fax: 0032 /3 / 685 39 50
E-mail: primal(at)
Contact: Mr. Alain Jacobs
Det Tysk Vinkontor
Hvidtfeldt og Gundersen
Borrisvej 35
DK-2650 Hvidovre
Tel.: 0045 / 36 / 49 22 88
Fax: 0045 / 36 / 49 22 89
E-mail: info(at)
contact: Mrs. Karin Hvidtfeldt  Michael Gundersen              
Saksan Viinitiedotus
c/o Zaraband OY
Eerikinkatu 8, 2.krs
00100  Helsinki
Tel.: 00358 / 9 / 241 1410
Fax: 00358 / 9 / 440 477
E-mail: Monika.halen(at)
Contact: Ms. Monika Halén  
Wines of Germany
17 Exeter Street
London WC2E 7DU
Tel.: 0044 / 207 / 759 7405
Fax: 0044 / 207 / 759 7402
E-mail: winesofgermany(at)
Contact: Mrs. Nicky Forrest
Wines of Germany Canada/
Vins d'Allemagne Canada
Andros Communicatios
2 St. Clair Avenue East. Suit 1206
Toronto, Ontario M4T2T5
Tel: 001-416-637-2044
Fax: 001/416/637 6796
E-mail: ted(at)
Contact: Mr. Ted Kalaboukis
Informatiebureau voor Duitse wijn
Verlengde Poolseweg 16
NL-4818 CL Breda
Tel.: 0031 / 76 / 5244680
Fax: 0031 / 76 / 5245010
E-mail: info(at)
Contact:  Mr. Alain Jacob
Tysk Vininformasjon
c/o Vinoteca Gruppen AS
Mr. Ken Engebretsen
Vibes gate 24
0356 Oslo
Tel. 0047  22 606600
Fax 0047/ 22 606601
E-mail: info(at)  
Contact: Liora Levi
Tyska Vininstitutet
c/o Geelmuyden.Kiese
Mrs Signhild Petrén
Kornhamnstorg 61, 3rd floor
S – 111 27 Stockholm
Tel.    0046 / 70 / 7689910
Contact: Mrs Signhild Petrén
Organize communications Switzerland GmbH
Bächtholdstraße 5
CH-8044 Zürich
Tel: 0041/(0)44-5200340

E-Mail: deutscheweine(at)
Contact: Mrs: Nadja Öhrlein
Wines of Germany
950 Third Ave 7th Floor,
New York, NY 10022
Tel.: 001 / 212 / 9947523
Fax: 001 / 212 / 9947598
E-mail: info(at)
Contact: Mr. Bruce Schneider, Sherri Weiss Poall

Online communication is increasingly important. The online and internal communication section, headed by Frank Schulz, who is also the director of the communication department, is responsible for a well-structured Internet presence that is theme-oriented and geared to the wine institute’s target groups. The goal is a state-of-the-art website that provides a comprehensive look at German wine and incorporates modern, interactive elements. Electronic news services are also to be theme-oriented, and geared to and distributed to the wine institute’s target groups. Frank Schulz. is assisted by Christiane Leonhardt and Andreas Kaul.

The press section, headed by Ernst Büscher, is the central contact point for domestic and foreign journalists and deals with all questions related to German wine. All inqueries receive prompt and well-founded answers.The press service disseminates wine institute news to the media via press conferences, press releases, and individual interviews. Study trips and wine seminars for domestic and foreign journalists are also an important part of the wine institute’s press work. He is assisted by Sigrid Börsig and Christiane Leonhardt, who help ensure smooth execution of the diverse activities related to these responsibilities.

The advertising and market research section, headed by Eberhard Abele, works closely with the other sections of this department, other departments of the wine institute, and external agencies to implement media and advertising measures. This section is responsible for developing new promotional materials and information brochures as well as posters, advertising motifs, and radio/TV/cinema ads. He is assisted by Jutta Stollwerk and Sabine Stock, who handle domestic and foreign-language promotional materials, respectively. In addition, this section plans and executes quantitative and qualitative market research projects – an important basis not only for the work of the wine institute, but also for the wine industry as a whole.

The department is supported by the marketing and communication advisory board as well as the coordinating committee. The advisory board analyzes markets and offers the wine institute advice on key markets and regions as well as uniform marketing concepts for the domestic and foreign markets.

The coordinating committee, in which the 13 regional wine promotion boards are represented, is responsible for working with the wine institute to define key communication focal points, develop joint programs and projects, and offer the wine institute advice on relevant communication and promotional measures. 


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