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31.07.10 | Wine & Health

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Ursula Fradera, fradera@deutscheweinakademie.de
Dr. Claudia Stein-Hammer, steinhammer @deutscheweinakademie.de

Management

Monika Reule, Geschäftsführerin des Deutschen Weininstituts und Vorstand Deutscher Weinfonds

Monika Reule, as a member of the board of the Deutscher Weinfonds (DWF, or German Wine Fund) as well as managing director of the Deutsches Weininstitut (DWI, or German Wine Institute), Deusche Weinakademie (DWA, or German Wine Academy) and Weinwerbe GmbH (promotional materials management company), is in charge of the generic marketing of German wine.

Marketing

The marketing department, directed by Steffen Schindler, works with all other departments to develop general marketing concepts for the domestic and export markets and implements them with the respective on-site partners.

Administration/Central Services

The staff of the administration/central services department sees to it that all internal and external services of the German Wine Institute run smoothly - from telecommunication to monetary transactions or accounting, as well as management of the institute's wine cellars.

Communication

Frank Schulz, Leiter Abteilung Kommunikation, Ressortleiter Online- und Innenkommunikation

Communication plays a key role in the work of the wine institute and is to be further developed in coming years. This includes external communication as well as internal communication with the wine institute?s committees and the wine industry as a whole.

Wine Trade and Hospitality Industry

The hospitality industry, specialty trade and grocery trade are important partners with whom the German Wine Institute will pursue new paths in order to heighten awareness of the quality and special nature of German wines.

Geman Wine Academy

Under the scientific direction of Dr. Claudia Stein-Hammer, the Deutsche Weinakademie (DWA, or German Wine Academy) analyzes, assesses and disseminates informaton on the newest scientifically validated findings on the subject of wine and health as well as social-political issues related to wine. This also includes information on responsible wine consumption.

Who we are

The Deutsches Weininstitut (DWI, or German Wine Institute) is the German wine industry's marketing organization responsible for the generic promotion of the quality and sales of German wine domestically and abroad.